LogisValley, Korea’s leading logistics company, is making waves in the global lifestyle arena with the launch of BnF(LogisValley Brand Portfolio) —its new brand initiative bridging Beauty, Fashion, and Food. Positioned as a dynamic growth engine for K-brands, BnF merges smart brand investment, trend-forward marketing, and world-class distribution under one bold platform.
Spearheading this exciting venture is Hyo-Young Park, the visionary former CEO who led Andar to become a top-tier athleisure brand. “Marketing is about creating markets,” says Park, who now takes the reins as CEO of BnF, aiming to shape the next generation of global lifestyle brands from concept to consumer. Backed by LogisValley’s expansive infrastructure—46 global subsidiaries across 22 countries—BnF is built to scale K-lifestyle brands worldwide with speed and precision.
At its core, BnF stands on five strategic pillars: K-brand Globalization, Data-Driven Innovation, End-to-End Market Solutions, Sustainable & Ethical Growth, and Synergistic Partnerships. With such foundation, BnF is more than just a brand—it’s a cultural movement that aims to set the global standard for what’s next in lifestyle, identity, and aspiration.
LogisValley, Korea’s leading logistics company, is making waves in the global lifestyle arena with the launch of BnF(LogisValley Brand Portfolio) —its new brand initiative bridging Beauty, Fashion, and Food. Positioned as a dynamic growth engine for K-brands, BnF merges smart brand investment, trend-forward marketing, and world-class distribution under one bold platform.
Spearheading this exciting venture is Hyo-Young Park, the visionary former CEO who led Andar to become a top-tier athleisure brand. “Marketing is about creating markets,” says Park, who now takes the reins as CEO of BnF, aiming to shape the next generation of global lifestyle brands from concept to consumer. Backed by LogisValley’s expansive infrastructure—46 global subsidiaries across 22 countries—BnF is built to scale K-lifestyle brands worldwide with speed and precision.
At its core, BnF stands on five strategic pillars: K-brand Globalization, Data-Driven Innovation, End-to-End Market Solutions, Sustainable & Ethical Growth, and Synergistic Partnerships. With such foundation, BnF is more than just a brand—it’s a cultural movement that aims to set the global standard for what’s next in lifestyle, identity, and aspiration.